LSMM Baseball

From the draft, to the Show, to the day the cleats come off.

▼  Round the bases
FIRST

The Philosophy

Getting drafted is the start of the story. We manage the whole career after it.

LSMM Baseball, in partnership with the Lee Johnson Agency, is built on one belief: a career is bigger than any single contract. Representation, development, brand, and the plan for life after the game work as one system, from the amateur showcase to the day the cleats come off.

A hand gripping a baseball across the seams

Who We Serve

Every stage of a baseball life.

From a first travel-ball showcase to the seasons after the last pitch, a player or family can see exactly where LSMM fits.

01

High School

Building the foundation, the showcase profile, and the recruiting doors that open the next level.

02

College

Maximizing development, NIL, and draft positioning at the level that changes everything.

03

Professional

Representation, contracts, and business built for the climb through the minors to the Show.

04

After the Game

The decades after the final season, planned from day one, not left to chance.

Every rep in the cage. Every season after the last pitch.

SECOND

The Athlete Operating System

Six stages. One connected career.

The framework beneath every baseball athlete we represent, from the first conversation to life after the game.

01

Discovery

We start with the whole person: who you are beyond the game, what you want, and the story only you can tell.

02

Build

We develop the foundation, from skills and brand to financial literacy and the habits that last long after the season ends.

03

Represent

We secure the right opportunities: contracts, NIL, and partnerships that fit the athlete, not just the calendar.

04

Amplify

We turn visibility into real leverage through media and partnerships, so attention becomes ownership, not noise.

05

Transition

We prepare for what's next from day one, so the shift beyond competition is a plan, not a cliff.

06

Legacy

We build lasting value: businesses, ownership, and impact that outlast the playing career.

THIRD

The Ecosystem

We don't hand you off. We surround you.

Every part of a baseball career, handled by one team that actually talks to each other.

Representation

Contract representation and negotiation built around your whole career.

NIL & Partnerships

NIL deals and brand partnerships that fit you, not just the moment.

Brand Development

A distinct, ownable brand that grows with your career.

Development & Evaluation

Pro-level scouting and development guidance at every stage.

Media & Communications

Content, media, and PR that put your story in front of the right people.

Business & Career Strategy

The plan for life and business beyond the game, starting now.

Representation
NIL & Partnerships
Brand Development
Development
Media & Comms
Business & Career
At the centerThe Athlete

One player. A complete team behind them.

Traditional Agency vs. LSMM

Most agencies sign you. We develop you.

Traditional agency
LSMM
Signs you to a contract
Develops you for a career
Built around the next deal
Built around the next decade
Represents the athlete
Develops the person
Value ends when you stop playing
Value compounds after the game
A transaction
A relationship you can put to work
HOME

The Team

The people behind every baseball athlete.

LSMM and the Lee Johnson Agency, working as one team across representation, development, and communications.

Jeremy Campbell
Jeremy Campbell
Founder & CEO

Sets the strategy and standard across every LSMM division, and stays personally involved in how each athlete's career is built.

Lee Johnson
Lee Johnson
Founder & CEO · Lee Johnson Agency

Founder of the Lee Johnson Agency and an attorney who leads baseball representation, contracts, and long-term career strategy.

Andre Stover
Andre Stover
Player Development & Evaluation

Two decades of professional scouting experience, most recently with the St. Louis Cardinals, guiding evaluation and development.

Brian Spector
Brian Spector
PR Specialist

Owns media positioning, communications, and reputation, so each athlete's story reaches the right people with intent.

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